When we are starting out in our business, we tend to want to serve as large of an audience as possible. In many cases, when we try to do this, we end up with a watered down solution that doesn't really help anyone. But, what's the alternative? Do we narrow down our audience and potentially alienate customers (and revenue)? Believe it or not, the less is more adage really does work, especially in the online world.  The more specifically you speak to someone's situation, the more likely they will be to connect with you and ultimately buy from you.  

If you're a chef and you want to appeal to families, perhaps you create a yummy recipe for mac and cheese. Well, unless your Rachel Ray or Rachel Ray recommends you, chances are very few people will see or notice your mac and cheese recipe. But, if your vegan and you are speaking directly to vegan moms with young children and you post your delicious recipe in a forum of other busy, vegan moms of young children, well, now your getting somewhe...

Spoiler:  This is brutally honest.

The 3 Top Myths in Online (Course Creation, Coaching, Membership) Business Creation

So you’re thinking about starting an online business - Fantastic!  

Let me guess either:

1. You’re trying to manage tons of social media platforms (Facebook, Instagram, TikTok, Twitter, WhatsApp), an education delivery platform(Kajabi, Kartra, ClickFunnels), plus doing ads, writing emails and creating content. Or, 
2. You’re scared as hell you have to do #1 and as such are completely stuck. 

Everything I originally believed and (many clients that reach out to me) believed about starting their online business was false.  Here are my top 3 myths about starting an online business.

1. You have to have tons of products, contents and offers.
2. It has to be glitzy, pretty, flashy and sassy and PERFECT.
3. Once I have #1 and #2 all set, the cash will start rolling in.

All false.

Let’s take them one at a time.

Tons of products - Start with 1 product for 1 audience on one ...