You may have not even given it a second thought, but the truth is we all interact with licensed methods, frameworks, and curriculum every day.

And if you’re a coach, creator, or curriculum builder, you probably already have licenseable assets that you use yourself.

Here are 10 recognizable examples of licensing in the coaching, curriculum, and training world.

1. CrossFit® Classes

Local gyms don’t just decide to “teach CrossFit.”
 They pay for a licensed affiliation that allows them to use:

• the CrossFit name
• the workout methodology
• the branded training system

It’s one of the most successful licensing models in the fitness world.

 2. Zumba® 

Every Zumba teacher pays a monthly license to:

• use the Zumba brand
• access choreography
• teach official Zumba classes

It’s licensed group fitness — not just a type of dance folks enjoy.

3. The Gottman Method™ for Couples Counseling

Therapists can’t teach Gottman techniques without:

• completing licensed training
• using the lice
...

If you’re anything like me, you get a great idea and you’re all in.  You want to license your content. You start mapping out every piece. You want to organize it, package it, and get the whole thing ready.

And I get it — the creator brain kicks in and you start thinking about every aspect.

But here’s the thing:

The biggest mistake you can make is trying to license everything at once.

It feels like the “right” way to do it. But licensing isn’t about volume — it’s about creating a simple, repeatable process.

This is where one of my favorite principles comes in:

KISS — Keep it simple, silly ;)
(Because I only talk to myself with kindness… but that’s a story for another day.)

The simpler your starting point, the stronger your licensing foundation becomes.

Start with one asset — your simplest, strongest, most consistent method.

Not the 12-step signature program you’ve been refining for years. Not the entire universe of PDFs, videos, worksheets, and tools.

Just the one method you u...

The Question Every Entrepreneur Should Be Asking

You've built something incredible.

Maybe it started as a side hustle. Maybe it was born from solving your own problem. Or perhaps you've been grinding for years, perfecting your systems, refining your processes, and building a brand that actually means something to people.

But here's what keeps me up at night: How many entrepreneurs are sitting on licensing gold mines without even knowing it?

The Revenue Stream You're Not Seeing

I've watched too many business owners pour everything into growing their operations—hiring more people, opening new locations, taking on more overhead—when they're literally sitting on intellectual property and systems that could generate exponential revenue through licensing.

Think about it. What if instead of doing all the heavy lifting yourself, you could have other entrepreneurs pay you to use your proven framework? Your brand? Your systems?

That's not a pipe dream. That's licensing. And it might be th...

I've recognized a pattern in my business: in the past, when I hit a wall, I let it derail me. I’ve failed enough times to fill an entire journal. Looking back, most of the initiatives I started could have succeeded to some degree if I had just kept going. The problem was, I saw obstacles as stopping points instead of part of the process.

Here’s what I’ve learned: it’s only a failure if you 1. Stop and 2. Define it as a failure.

Let me share a story. When my daughter was a baby, I invented a baby product. I created a prototype, filed a provisional patent, manufactured it overseas, developed branding, packaging, and marketing, connected with mom bloggers, had it safety tested, and even set up at a national trade show in Las Vegas. There, I met Babies R Us executives, and they bought my product for their online store. Huge win, right? Sales were okay—not amazing, but I was selling on BabiesRUs.com!

But then I decided I needed a distributor. Why? I still don't know. First mistake. I tho...

Perfectionism is a sneaky obstacle. It presents itself as a commitment to excellence, but more often than not, it’s a trap that keeps us from actually making progress. It stalls us, holding us back from sharing our work with the world because it’s “not quite ready yet.” And let me tell you—I’ve lived in this world. I own this t-shirt in many colors.

Recently, I revisited Seth Godin’s book The Practice, which talks a lot about the concept of showing up, doing the work, and learning to embrace the journey, imperfections and all. Godin emphasizes that perfection isn’t the goal; progress is. The real work happens when we let ourselves create without the constant pressure to get everything perfect on the first try.

I had to remind myself of this: Perfectionism stalls progress. It’s a form of procrastination that hides behind the guise of high standards. But in reality, it keeps us from putting ourselves out there, from improving, and from growing. I’ve had a whole course ready for 2 years...

Whenever the idea of an accountability partner came up, I always poo poo’d it. Every book you read recommends it, but for whatever reason, I always felt that wasn't for me. I guess I thought I didn’t need it. I could do it all on my own, right?

But recently, I decided to question my own bullshit. I thought, why not give it a try? Perhaps every book ever written on productivity and goals has a point? So, I reached out, found a partner, and we’ve committed to meeting weekly. Our first meeting was productive—we both gave each other some valuable insight, and it felt like we were really onto something.

Here’s our plan going forward to make sure this partnership is a win for both of us:

1. Setting Clear Goals: We’re not being vague—we’re getting specific about what we want to achieve and why it matters. This helps both of us understand what we’re aiming for and how we can hold each other accountable.
2. Regular Check-ins: We’re keeping it consistent. We’ve scheduled weekly check-ins that
...

So you’re thinking about creating an online course or membership – fantastic!  You’ve got what it takes.  You’re a subject matter expert, you have the credentials and the experience.  Heck you  may have even written a book or taught courses. If you could just get an online course put together, it will sell like hotcakes. (Does anyone say that anymore?) 

I’ve been around this block and I have seen a few people have ridiculous success but most crash and burn. Here are my top 3 tips on what you NEED to do to make money with your online course or membership and the 1 thing you DO NOT NEED. 

NEED

1. Define your audience.  

I can not stress this enough. You can’t speak to the entire universe.  Well, you can try but I promise you, no one’s gonna listen. If you are a parenting coach, don’t start out trying to help every parent. Speak to those that want to listen. Maybe you have experience with assisting parents of special needs kids or more specifically, parents of kids with ADD. Or, maybe...

Spoiler:  This is brutally honest.

The 3 Top Myths in Online (Course Creation, Coaching, Membership) Business Creation

So you’re thinking about starting an online business - Fantastic!  

Let me guess either:

1. You’re trying to manage tons of social media platforms (Facebook, Instagram, TikTok, Twitter, WhatsApp), an education delivery platform(Kajabi, Kartra, ClickFunnels), plus doing ads, writing emails and creating content. Or, 
2. You’re scared as hell you have to do #1 and as such are completely stuck. 

Everything I originally believed and (many clients that reach out to me) believed about starting their online business was false.  Here are my top 3 myths about starting an online business.

1. You have to have tons of products, contents and offers.
2. It has to be glitzy, pretty, flashy and sassy and PERFECT.
3. Once I have #1 and #2 all set, the cash will start rolling in.

All false.

Let’s take them one at a time.

Tons of products - Start with 1 product for 1 audience on one ...