You may have not even given it a second thought, but the truth is we all interact with licensed methods, frameworks, and curriculum every day.

And if you’re a coach, creator, or curriculum builder, you probably already have licenseable assets that you use yourself.

Here are 10 recognizable examples of licensing in the coaching, curriculum, and training world.

1. CrossFit® Classes

Local gyms don’t just decide to “teach CrossFit.”
 They pay for a licensed affiliation that allows them to use:

• the CrossFit name
• the workout methodology
• the branded training system

It’s one of the most successful licensing models in the fitness world.

 2. Zumba® 

Every Zumba teacher pays a monthly license to:

• use the Zumba brand
• access choreography
• teach official Zumba classes

It’s licensed group fitness — not just a type of dance folks enjoy.

3. The Gottman Method™ for Couples Counseling

Therapists can’t teach Gottman techniques without:

• completing licensed training
• using the lice
...

If you’re anything like me, you get a great idea and you’re all in.  You want to license your content. You start mapping out every piece. You want to organize it, package it, and get the whole thing ready.

And I get it — the creator brain kicks in and you start thinking about every aspect.

But here’s the thing:

The biggest mistake you can make is trying to license everything at once.

It feels like the “right” way to do it. But licensing isn’t about volume — it’s about creating a simple, repeatable process.

This is where one of my favorite principles comes in:

KISS — Keep it simple, silly ;)
(Because I only talk to myself with kindness… but that’s a story for another day.)

The simpler your starting point, the stronger your licensing foundation becomes.

Start with one asset — your simplest, strongest, most consistent method.

Not the 12-step signature program you’ve been refining for years. Not the entire universe of PDFs, videos, worksheets, and tools.

Just the one method you u...

The Question Every Entrepreneur Should Be Asking

You've built something incredible.

Maybe it started as a side hustle. Maybe it was born from solving your own problem. Or perhaps you've been grinding for years, perfecting your systems, refining your processes, and building a brand that actually means something to people.

But here's what keeps me up at night: How many entrepreneurs are sitting on licensing gold mines without even knowing it?

The Revenue Stream You're Not Seeing

I've watched too many business owners pour everything into growing their operations—hiring more people, opening new locations, taking on more overhead—when they're literally sitting on intellectual property and systems that could generate exponential revenue through licensing.

Think about it. What if instead of doing all the heavy lifting yourself, you could have other entrepreneurs pay you to use your proven framework? Your brand? Your systems?

That's not a pipe dream. That's licensing. And it might be th...