10 Things You May Not Realize Are Licensed

You may have not even given it a second thought, but the truth is we all interact with licensed methods, frameworks, and curriculum every day.

And if you’re a coach, creator, or curriculum builder, you probably already have licenseable assets that you use yourself.

Here are 10 recognizable examples of licensing in the coaching, curriculum, and training world.

1. CrossFit® Classes

Local gyms don’t just decide to “teach CrossFit.”
 They pay for a licensed affiliation that allows them to use:

• the CrossFit name
• the workout methodology
• the branded training system

It’s one of the most successful licensing models in the fitness world.

 2. Zumba® 

Every Zumba teacher pays a monthly license to:

• use the Zumba brand
• access choreography
• teach official Zumba classes

It’s licensed group fitness — not just a type of dance folks enjoy.

3. The Gottman Method™ for Couples Counseling

Therapists can’t teach Gottman techniques without:

• completing licensed training
• using the licensed assessment tools
• following the official Gottman framework

It’s one of the strongest clinical licensing models out there.

4. EMDR Therapy (Eye Movement Desensitization and Reprocessing)

EMDR is not a method clinicians can employ. Clinicians must be trained under a licensed curriculum and follow strict protocols to deliver it ethically.

5. Dave Ramsey’s Financial Peace University

Churches, schools, and organizations license the full curriculum to teach it to groups — videos, worksheets, leader guides, everything.

6. The John Maxwell Leadership Program

Facilitators pay to become licensed Maxwell trainers, giving them the right to teach:

• Maxwell’s leadership frameworks
• workshops
• content
• branded materials

This is creator licensing at scale.

7. Les Mills Fitness Programs (BODYPUMP, BODYCOMBAT, etc.)

Gyms license the entire class format, including:

• the choreography
• the music
• the branded coaching cues

This is a pure method-licensing model.

8. Conscious Discipline®

Used in schools and early childhood programs worldwide, Conscious Discipline is a licensed behavioral curriculum with:

• structured lesson plan
• teacher training
• branded materials
• detailed implementation guides

Schools don’t “adopt” it — they license it.

 9. EOS® (Entrepreneurial Operating System)

Want to utilize EOS?  You need to hire a licensed EOS Implementers who is trained to deliver the official framework exactly as designed.

10.  SEL Curriculum (Social-Emotional Learning), like Second Step®

Schools license entire SEL programs that include:

• curriculum
• videos
• teacher guides
• student materials
• implementation training

The takeaway for you and your business 

Once you see how common licensing is, especially in the coaching, training, and curriculum world, you just may realize, you already have licensable material!   

Licensing isn’t just for big brands. It’s for creators with methods, processes, frameworks, and curriculum that get repeatable results.

And many creators already have exactly that.